The delicate skin around your eyes is the first to show signs of fine lines, dark circles and puffiness. Fortify the eye area with gentle and nourishing products to minimize the appearance of fine lines, while adding firmness and elasticity to the skin.

5 Tips for Brighter Eyes:

Never tug, pull, or rub your eyes.

This stresses the skin, leading to fine lines and wrinkles. You should also never tug or pull when you’re applying eye cream! Instead, use a gentle patting motion with a finger that applies less pressure to help the product absorb in your skin.

Don’t leave makeup on longer than you have to.

When you remove it, do it right to keep the area clean. And this should go without saying, but never ever sleep in your eye makeup. Not only can doing this cause infections, it will accelerate aging.

Take care of your overall health.

Dark circles and puffiness under the eyes can indicate you’re not getting enough sleep or hydration. Aim for at least eight hours of sleep every night and try to drink as much water as possible throughout the day.

Keep your skin hydrated at all times.

The best way to do this is to look for good ingredients: Green tea extract can help reduce dark under eye circles, and sodium hyaluronate works as a humectant that helps skin retain moisture.

When all else fails, makeup will save the day.

We can’t always get the beauty rest we want to help our eyes look perky, youthful, and awake, so thank goodness for makeup!


Can you get rid of wrinkles once they have appeared?

Dehydration is a common cause of premature fine lines! With the right hydration around the eye areas, you can plump up fine lines and make them look less visible. Deeply hydrating the eye area can also bring relative firmness and elasticity back to the skin.

How long should I use eye cream until I see a difference around my eye?

Like with any skin care products, most eye creams take at least a month of consistent use to see improvements. 

Do I need eye cream if I'm not concerned about aging or wrinkles?

While wrinkles and fine lines might not be your main concern, eye creams can also be used to alleviate other concerns such as puffiness, dryness, undereye darkness and pigmentation. Take note of the key ingredients to figure out the best eye cream for your concern (e.g. caffeine derivatives for puffiness, Niacinamide for under-eye darkness).

What is the difference between regular face moisturizer and eye cream? Can't I use my moisturizer around my eyes?

The skin around your eye area is the thinnest and more delicate on your face, so it's recommended to provide this area with some extra love and attention! Additionally, eye creams are formulated with ingredients specifically to treat concerns that will best treat the eye area, like dark circles, puffiness, signs of aging. It's especially important that you don't use moisturizers that you would normally put on thicker skin around your face, on the thin and delicate skin around your eyes.

Where exactly around the eye area do I apply eye cream?

Pat your eye cream under your eyes, making sure not to go too close to the waterline. You can apply your eye cream from your inner eye right up to your hairline, along the upper cheekbone. Also apply your eye cream above your eye, right above your eyelid crease and below the eyebrow. You can also use your eye cream on your high brow, on your forehead creases and your smile lines!